Senior Product Designer · UX Researcher
Gaming · Fintech · B2C
Shanky
I'm a Product Designer & Researcher with 5+ years turning messy problems into decisions a team can actually act on.
0
Compliance violations, Swedish launch
0
Onboarding conversion, 43% → 54%
0→1
Research practice, built from scratch
Selected Work
03 · Projects- 01 Winning Over Sweden Launching a compliant, user-centred casino for the Swedish market, end-to-end UX research & design. Go-to-market
- 02 Reimagining Onboarding Research-driven redesign using interviews, surveys & usability testing to remove friction. Now the only flow
- 03 Founding a Research Practice Came in as the first researcher and built the function from zero into the practice that now steers the roadmap. Now steers the roadmap
What I do
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01
User Research
I talk to users, watch them use things, and make sense of it so we know what to do next.
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02
Data-Driven Design
Analytics and A/B tests, so when someone asks why we did it, there's a number behind the answer.
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03
Strategic Thinking
Keeping what users need and what the business needs pointed the same way, so we ship something that matters, not just screens.
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04
AI-Augmented Design
Using Figma Make, Cursor, Claude and Lovable to get from an idea to a working screen faster.
Tools of the trade
FigmaR StudioHotjar
PostHogNotion
LovableClaude
(Get in touch)
Let's build something good.